Community Association management is a demanding field. Between working to please board members, helping homeowners and keeping on top of changing laws and governing documents, there’s not a lot of time left to manage the management company itself.
In fact, what we’ve learned from talking to hundreds of management company executives is that marketing and brand management are often at the very bottom of their priority list. And yet, marketing and managing your brand is the solution to many of the problems management company executives share:
If you are experiencing any of these problems, then we’ve got just the thing for you! CINC Systems has joined forces with community association marketing agency, Frontage Marketing Group to bring you the ultimate guide to marketing your management company!
We will be presenting this guide in 4 installments, each designed to teach you how to market your management company, and what steps you can take to build up your brand.
Who is your company? What is your mission and vision? Why should HOA board members value you? In the Brand Affinity Guide, we’ll help you define your company’s brand identity, positioning and targeting to craft the right message for the right ears so that your brand aligns with your dream client.
You know your overall brand story. Now, we need to move on to the laws of attraction in your association management company. In the Brand Attraction Guide, we’ll get down to some of the basics behind lead generation and digital marketing tactics to excite homeowners and future HOA clients.
Now that we’ve discussed your brand story and lead generation strategies, it’s time to get down to the sale. In this guide, we’ll review tips and tricks for a stellar and seamless sales process in your community association management company so that you can reach your growth goals.
Now that we have the customers, we need to transform them into brand evangelists. In this guide, we’ll review top considerations in a digital world to build client retention break down how customer service and retention is affected by a digital world.