Defining your personal brand as a small business owner is just as important as defining the brand of your community association management company. Your personal brand is also reflected in the way you lead your team and the level of empathy you have for your homeowners. In this fireside chat, we sit down with Jeff Perkins, CMO and Head of Product at ParkMobile, on how he built his personal brand during a critical point in his life, and how owners can do the same.

Your Personal Brand, Defined is a part of a fireside chat series from our Ultimate Guide to Marketing Your Management Company.