The Ultimate Guide to Marketing Your Management Company

A free weekly guide to help you
build your brand.

Community Association management is a demanding field. Between working to please board members, helping homeowners and keeping on top of changing laws and governing documents, there’s not a lot of time left to manage the management company itself.

In fact, what we’ve learned from talking to hundreds of management company executives is that marketing and brand management are often at the very bottom of their priority list. And yet, marketing and managing your brand is the solution to many of the problems management company executives share:

  • Finding (and winning!) new business
  • Hiring quality staff
  • Managing your brand’s reputation
  • Building up name recognition

If you are experiencing any of these problems, then we’ve got just the thing for you! CINC Systems has joined forces with community association marketing agency, Frontage Marketing Group to bring you the ultimate guide to marketing your management company!

We will be presenting this guide in 4 installments, each designed to teach you how to market your management company, and what steps you can take to build up your brand.

BONUS: All registrants are entered to win a FREE website redesign!


Free Marketing Materials,
including:

  • Brand Alignment Analysis and Guide
  • Keyword Builder for Search Engine Optimization
  • Sample Social Media Posts
  • Sample Sales Pitch Deck
  • CINC Product Marketing Material
  • Custom-Branded Homeowner and HOA Board App Promotional Email and Flyer
  • Plus, enter to win a free website redesign for your company!

Brand Affinity Week
April 26 - April 30, 2021

Who is your company? What is your mission and vision? Why should HOA board members value you? During Brand Affinity Week, we’ll help you define your company’s brand identity, positioning and targeting to craft the right message for the right ears so that your brand aligns with your dream client.

Brand Affinity Topics:

  • Brand Identity: Who is your brand? Is your brand suffering from an identity crisis? Before you can present your brand to your dream client, you first need to clarify who your brand is.
  • Brand Positioning: How your Brand Affects the World Once you’ve determined who your brand is (or wants to be!) the next step is to figure out how to communicate that with the rest of the world. Nailing your message not only helps your website or printed materials be more effective, it covers every aspect of your business, from how you speak to clients, to how your team answers the phone. 
  • Brand Targeting: Finding Your Dream Client No matter how great your messaging is, if you’re speaking to the wrong crowd, you’ll never succeed. That’s why identifying and learning to target your dream client is critical to your marketing success. We’ll show you how to identify your dream client, and walk you through the steps to target your messaging to their needs.
  • Brand Alignment Quiz See if your company aligns with your customer’s needs and where you have opportunity. Bonus: You’ll receive a free brand alignment analysis for your company. 
Building Your Brand

Fireside Chat: Building Your Brand
Tuesday, April 27th, 3:00 PM - 3:30 PM EST

How do you build a brand story within your CAM while also incorporating your personal leadership skills? How do you showcase your company with a distinct look and feel that appeals to your HOAs and lets your homeowners know, “that’s my association management company”? Join us in this fireside chat where we discuss the branding stories of two prominent community association management companies: Jason Delgado, Founder and Managing Partner of Rise Association Management Group, and Nicole Salcedo, CAM, Founder of Lux Management Services.

Brand Attraction Week
May 3, May 8, 2021

In Week 1, we discussed your overall brand story. Now, we need to move on to the laws of attraction in your association management company. In Brand Attraction Week, we’ll get down to some of the basics behind lead generation and digital marketing tactics to excite homeowners and future HOA clients.

Brand Attraction Topics:

  • Keywords are the New Black Keywords are a critical piece of your digital marketing strategy, whether you are paying for advertising or not. We teach you how to identify them and how to put them to use, even if your budget is $0. Bonus: You’ll receive a free keyword planning tool. 
  • Everything is Local Even if your management company spans multiple states, getting hyper local is the fastest way to find customers. We’ll teach you how to set up local resources for your business.
  • Social Listening Why it’s vital to listen and respond to your online reviews and questions 
  • Digital on a Dime Can you build a week’s worth of social media content in under an hour with less than $10? Spoiler alert: The answer is yes. BONUS: You’ll receive two free pieces of grab-and-go social content 
  • The Millennial Dilemma Soon, your HOA board will be chock full of Millennials, servicing Gen Z homeowners. What does this generational shift mean for you, and how can you be prepared for this future? 
Personal Brand Defined

Fireside Chat: Your Personal Brand, Defined
Wednesday, May 5th, 12:30 PM - 1:00 PM EST

Defining your personal brand as a small business owner is just as important as defining the brand of your community association management company. Your personal brand is also reflected in the way you lead your team and the level of empathy you have for your homeowners. In this fireside chat, we’ll sit down with Jeff Perkins, CMO and Head of Product at ParkMobile, on how he built his personal brand during a critical point in his life, and how small business owners can do the same. 

About Jeff Perkins:

Jeff Perkins is CMO and Head of Product at ParkMobile, the #1 parking app in the U.S. with over 22 million users. Prior to ParkMobile, Jeff was the CMO of QASymphony (now called Tricentis) where he helped establish the brand and grow revenue 500% over a three-year period, leading to a $40 million Series C with Insight Venture Partners. He also has held senior marketing leadership positions at PGi and AutoTrader. Jeff started his career grinding it out in the NYC ad industry at Saatchi & Saatchi. His experiences range from traditional to digital, B2C to B2B, and agency-side to client-side. Jeff’s work has earned him numerous accolades including the Atlanta Business Chronicle’s MAX Award for marketing excellence and the Technology Association of Georgia’s Award for Marketing Executive of the Year. Jeff received his BA from American University and MBA from Emory University’s Goizueta Business School where he is now an adjunct professor. He is a frequent contributor to several marketing publications and a speaker at many industry events. His first book, “How Not to Suck at Marketing” is scheduled to be published in Summer 2021. You can get more information at http://hownottosuckatmarketing.com. When he’s not working, you might find him riding his Peloton bike or attending a Bruce Springsteen concert (he’s been to 32 so far).  He lives in Atlanta with his awesome wife, two adorable daughters (ages 10 and 13) and two poorly behaved rescue dogs.

Building Your Brand

Fireside Chat: Building Your Brand
Tuesday, April 27th, 3:00 PM - 3:30 PM EST

How do you build a brand story within your CAM while also incorporating your personal leadership skills? How do you showcase your company with a distinct look and feel that appeals to your HOAs and lets your homeowners know, “that’s my association management company”? Join us in this fireside chat where we discuss the branding stories of two prominent community association management companies: Jason Delgado, Founder and Managing Partner of Rise Association Management Group, and Nicole Salcedo, CAM, Founder of Lux Management Services.

Personal Brand Defined

Fireside Chat: Your Personal Brand, Defined
Wednesday, May 5th 12:30 PM - 1:00 PM EST

Defining your personal brand as a small business owner is just as important as defining the brand of your community association management company. Your personal brand is also reflected in the way you lead your team and the level of empathy you have for your homeowners. In this fireside chat, we’ll sit down with Jeff Perkins, CMO and Head of Product at ParkMobile, on how he built his personal brand during a critical point in his life, and how owners can do the same. 

About Jeff Perkins:

Jeff Perkins is CMO and Head of Product at ParkMobile, the #1 parking app in the U.S. with over 22 million users. Prior to ParkMobile, Jeff was the CMO of QASymphony (now called Tricentis) where he helped establish the brand and grow revenue 500% over a three-year period, leading to a $40 million Series C with Insight Venture Partners. He also has held senior marketing leadership positions at PGi and AutoTrader. Jeff started his career grinding it out in the NYC ad industry at Saatchi & Saatchi. His experiences range from traditional to digital, B2C to B2B, and agency-side to client-side. Jeff’s work has earned him numerous accolades including the Atlanta Business Chronicle’s MAX Award for marketing excellence and the Technology Association of Georgia’s Award for Marketing Executive of the Year. Jeff received his BA from American University and MBA from Emory University’s Goizueta Business School where he is now an adjunct professor. He is a frequent contributor to several marketing publications and a speaker at many industry events. His first book, “How Not to Suck at Marketing” is scheduled to be published in Summer 2021. You can get more information at http://hownottosuckatmarketing.com. When he’s not working, you might find him riding his Peloton bike or attending a Bruce Springsteen concert (he’s been to 32 so far).  He lives in Atlanta with his awesome wife, two adorable daughters (ages 10 and 13) and two poorly behaved rescue dogs.

Brand Acquisition Week
May 10 - May 14, 2021

Now that we’ve discussed your brand story and lead generation strategies, it’s time to get down to the sale. In Brand Acquisition Week, we’ll review tips and tricks for a stellar and seamless sales process in your community association management company so that you can reach your growth goals.

Brand Acquisition Topics:

  • Establishing Value What is a Unique Selling Proposition (USP), why do you need one, and how do you craft it?
  • The Elevator Pitch How to master a 60-second pitch about you and your company 
  • What’s On Deck? How use a combination of technology and design to present your company to potential HOA board members in a professional and captivating manner. Bonus: You’ll receive a sales pitch deck template that you can customize for your own brand!
  • Is Print Dead? How to Advertise in a Digital Age What are the ad channels that are available to you, and which should you use?

Fireside Chat: Relationships Matter
Tuesday, May 11th 3:00 PM - 3:30 PM EST

COVID-19 has changed a lot of business-as-usual norms in our world – including the sales process. It’s not about selling a product; it’s about selling a solution. It’s not about building rapport; it’s about building trust. And if you thought a virtual presentation was a temporary solution, think again. 

In this fireside chat James A. Bradley, MBA, LCAM, Senior Vice President of South State Bank, will sit down with Dawn Randall, Chief Client Officer at CINC Systems, to discuss the transformative nature of the sales relationship and how small business owners can focus on building a trusting, meaningful relationship with their prospects during the sales cycle. He’ll share with you his tools that he has built to help prospects understand their unique value proposition and proposal throughout the full cycle so they feel they are part of the process, not just a bystander. 

Brand Adoption Week
May 17 - May 21, 2021

How do your digital offerings help you retain clients? During Brand Adoption Week, we’ll dive into ways you can drive satisfaction and communication through digital tools. We’ll review in detail CINC’s homeowner and board app and showcase how to get started with your custom web page.

Brand Adoption Topics:

  • Mobile First How mobile design and functionality improves homeowner communication and satisfaction
  • The HOA Board and Homeowner App What CINC’s apps offer to you and how you can promote the app to your clients Bonus: You’ll receive complimentary marketing materials to promote CINC products to your customers!
  • Your Portal to Success: How your management company can use the CINC portals to market your services and build brand satisfaction
  • Your Custom Web Page A step-by-step guide to setting up your custom branded web page from CINC 
  • Using Mass Communication: Communication is what marketing is all about. Learn how you can adapt the mass communication functionalities in CINC to spread your message.

Are you ready to become a mobile master so you can service your homeowners like none other? In this workshop, Brad AhChing, Product Manager at CINC Systems, and Kendra Austin, Implementation Operations Manager at CINC Systems, will share with you the process of onboarding your community association management company with CINC’s homeowner and HOA board app and key features to drive a seamless experience within your neighborhoods. 

Bonus: Every CINC customer who attends will receive custom branded marketing material for their homeowner apps!

Fireside Chat: Relationships Matter
Tuesday, May 11th 3:00 PM - 3:30 PM EST

COVID-19 has changed a lot of business-as-usual norms in our world – including the sales process. It’s not about selling a product; it’s about selling a solution. It’s not about building rapport; it’s about building trust. And if you thought a virtual presentation was a temporary solution, think again. 

In this fireside chat James A. Bradley, MBA, LCAM, Senior Vice President of South State Bank, will sit down with Dawn Randall, Chief Client Officer at CINC Systems, to discuss the transformative nature of the sales relationship and how small business owners can focus on building a trusting, meaningful relationship with their prospects during the sales cycle. He’ll share with you his tools that he has built to help prospects understand their unique value proposition and proposal throughout the full cycle so they feel they are part of the process, not just a bystander. 

Workshop: All About That App!
Tuesday, May 18th 12:30 PM - 1:00 PM EST

Are you ready to become a mobile master so you can service your homeowners like none other? In this workshop, Brad AhChing, Product Manager at CINC Systems, and Kendra Austin, Implementation Operations Manager at CINC Systems, will share with you the process of onboarding your community association management company with CINC’s homeowner and HOA board app and key features to drive a seamless experience within your neighborhoods. 

Bonus: Every CINC customer who attends will receive custom branded marketing material for their homeowner apps!

Register Now

By registering below, you’ll be registered to receive our exclusive weekly trainings and invites to special events. You’ll also be registered to win a free website redesign for your community association management company!

Frequently Asked Questions

The Ultimate Guide is a 4-week crash course into all the different ways you can grow your community association management company through marketing initiatives. We’ve broken down the weeks into four key topics: Brand Affinity, Brand Attraction, Brand Acquisition, and Brand Adoption.

Don’t worry – we’re not cramming an entire month’s worth of training down your throats! We know you’re busy and this is an important topic in growing your business, so we decided to break out the subject into four bite-sized weeks for you to consume.

Every week you’ll receive content on the topic of the week. This will include videos, blog posts, grab-and-go marketing material, and more. You will be able to consume this educational content at your discretion.

Besides the special events and workshops, all of our content can be consumed at your discretion.

Simply fill out the form above! You will then receive all of the information you need.

Any special workshop or fireside chat requires separate registration. You’ll receive this information in corresponding email communication.

Nada. It’s free. Seriously, after everything we’ve been through this year, why would we charge you for this?

No catch – we just want to do this!

Easy! Fill out the form. That’s it! :)

We will connect you with an experienced web designer and front the bill. Our marketing team will be in your first discovery call to help you articulate your brand. Then, the ball is in your court!

Everyone is welcome to our content! Our website redesign giveaway is only available to community association management companies.