Fireside Chat: Relationships Matter

Fireside Chat: Relationships Matter

 

COVID-19 has changed a lot of business-as-usual norms in our world – including the sales process. It’s not about selling a product; it’s about selling a solution. It’s not about building rapport; it’s about building trust. And if you thought a virtual presentation was a temporary solution, think again.

In this fireside chat James A. Bradley, MBA, LCAM, Senior Vice President of Association Prime powered by SouthState Bank, and Dawn Randall, Chief Client Officer at CINC Systems, discuss the transformative nature of the sales relationship and how small business owners can focus on building a trusting, meaningful relationship with their prospects during the sales cycle.
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